Most of the startups and early-stage businesses that we work with share a specific customer demographic: the early adopter. This an individual who is typically more prosperous, progressive, educated and well connected than other customers.
In recent years, we've seeing a clear trend of Millennials and Gen Z consumers buying less at higher quality - the environmental effect of their purchase more and more often being one of their key decision making points.
They're not easily greenwashed - they need to feel like the product can show real transparency and care in sustainability and environmental impact; but when done right, that consumer will become a loyal fan, spreading the brand to their community, who generally hold their opinion in high regard.
We're here to help. Over the past year, we've done significant leg work researching and understanding how we can help our clients be more responsible from both a supply chain and technology front. We're incredibly proactive in this regard! We've come to see helping our clients do better by mother nature as one of our core responsibilities.
Whether it's adding carbon offsetting at time of checkout, performing a complex lifecycle analysis for an electronics product, or powering a supply chain with mycelium based packaging, we're excited to get creative, and help our clients tell that story, too!
We're blessed to have become a sought after collaborator in the product space, and it's our intention to use that influence to inspire and change the culture around sustainability with our partners and peers.
We feel strongly that businesses that ignore the responsibility to our planet will become irrelevant to their community on a longer timeline; and for that reason, we have no interest in working with them. From here on out, we'll be turning down work that is a clear net negative to the world at large, and we'll be encouraging our peers to do the same.
Studio Carbon Negative was initiated by Sanctuary Computer. Get in touch if you would like to know more information about Studio Carbon Negative.→ Visit Sanctuary Computer